During the workshop you will

• To focus on each step of the shopper journey and adjust your strategies and tactics​
• Create the appropriate digital marketing brief​
• Use the correct user interfaces​
• Create a full category plan for the online channel (show case Quick Commerce, B&C , Pure Players​

For

Category Managers online and offline, buyers, KAMs, Trade Marketing, Brand Managers, Consumer/ Shopper insight managers, Digital Marketers​

Level

Intermediate (recommended for those with prior experience in e-commerce)​

When

June 10-11 – Online, Multimarket, English

Day 1

• Introduction
• 5-D model in E-Commerce
  Define Potential for the category​
  Discover Opportunities​
  Design Strategies & Tactics​
  Develop the plan​
  Deliver the plan​
  Set the objectives  and act in the competitive environment​​​​
• Customer Journey Stages​​
  Improve Awareness​
  Create desire & consideration​
  Boost Conversion​
  Build Engagement​
  Use Digital and performance metrics ​​
• Strategies creation based on Shopper Journey​​
  Increase awareness​
  Use the appropriate strategy for each journey and create the suitable action plan​
  Build customer journey related strategies for different channels (B&C, Quick commerce, Pure players)​​
  

Day 2

• Day 1 Review
• Design​​​
  Step by step process referring to journey and strategies​
  Assortment
  Content – reviews – recommendations​
  Placement (Macro & Micro) – Visual Merchandising​
  Price​
  Promotion​
  Services
• Develop the digital category plan​​​
  Set the required Digital Metrics​​
  Forecast sales and ROI​​
  Prepare the digital marketing brief​
  Create image bank – standards and rules to follow
• Deliver the plan​​​
  User interfaces preparation​​
  Create the category plan online​

Fees & Discounts

Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies and individual certificates are included.

For more information

Aiste Kuke | aiste.kuke@nielseniq.com | (+370) 681 63034 /LT, ENG, RU/