E-Category Management 2.0


During the workshop you will

  • To focus on each step of the shopper journey and adjust your strategies and tactics​
  • Create the appropriate digital marketing brief​
  • Use the correct user interfaces​
  • Create a full category plan for the online channel (show case Quick Commerce, B&C , Pure Players​


Category Managers online and offline, buyers, KAMs, Trade Marketing, Brand Managers, Consumer/ Shopper insight managers, Digital Marketers​


Intermediate (recommended for those with prior experience in e-commerce)​


June 10-11 – Online, Multimarket, English


Day 1

  • Introduction
  • 5-D model in E-Commerce
    Define Potential for the category​
    Discover Opportunities​
    Design Strategies & Tactics​
    Develop the plan​
    Deliver the plan​
    Set the objectives  and act in the competitive environment​
  • Customer Journey Stages
    Improve Awareness​
    Create desire & consideration​
    Boost Conversion​
    Build Engagement​
    Use Digital and performance metrics ​​
  • Strategies creation based on Shopper Journey
    Increase awareness​
    Use the appropriate strategy for each journey and create the suitable action plan​
    Build customer journey related strategies for different channels (B&C, Quick commerce, Pure players)​​

Day 2

  • Day 1 Review
  • Design
    Step by step process referring to journey and strategies​
    Content – reviews – recommendations​
    Placement (Macro & Micro) – Visual Merchandising​
  • Develop the digital category plan
    Set the required Digital Metrics​​
    Forecast sales and ROI​​
    Prepare the digital marketing brief​
    Create image bank – standards and rules to follow
  • Deliver the plan
    User interfaces preparation​​
    Create the category plan online​

Fees & Discounts

Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies and individual certificates are included.

For more information

Aiste Kuke | aiste.kuke@nielseniq.com | (+370) 681 63034 /LT, ENG, RU/