Revenue Management and Optimization
Workshop
- Deep dive into the Price and Promotion tactics based on Data & Analytics
- Leverage elasticities and uplifts to define and assess price and promotion strategies
- Simulate scenarios to optimize price and promo plans and calculating efficiency
- Learn to select the right price & promotion for your products by following a process that can improve your revenue and profit
Great course that teaches Revenue Management & Optimization in a multi-dimensional way. Plugging all or almost all knowledge gaps one may have about RMO and how the various other stakeholders involved fit into the equation
Average rating 4,5/5
100% recommendation rate for this program around the world
Hundreds of FMCG professionals trained
For
Category Managers, buyers, KAMs, Trade Marketing, Brand Managers, Consumer/ Shopper insight managers, Revenue Managers
Level
Intermediate (recommended for those with prior experience in CatMan)
When
May 28-29, 2024 – Online, Multimarket, English
Day 1
- Introduction
- Definition of Revenue Management & Optimization
- Revenue Management in FMCG
- Revenue Management Strategic, Precision, Scale
- BCG Revenue optimization levers:
Brand Portfolio Pricing
Pack Price Architecture
Using elasticities for better pricing decisions - SKU + Channel Mix – Portfolio Optimisation
Day 2
- Recap Day 1
- BCG Revenue optimization levers:
- Assortment and channel mix
- Promotion Planning Framework
Promotional tactics & mechanics
Trade Optimization & Trade Finance
Baseline Sales
Promotional Elasticity
Promotion Execution & Evaluation - Trade Terms Agreement
- Wrap up
Fees & Discounts
Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies and individual certificates are included.
For more information
Aiste Kuke | aiste.kuke@nielseniq.com | (+370) 681 63034 /LT, ENG, RU/
