Impactful Space Management
During the workshop you will
- Deep dive into the Space tactic
- Learn how to use shopper the mission, shopper profile and category strategy for better space management
- Learn to create store macro plan and planograms with shopper and category in mind
- Optimize your space efficiency and minimize out of stocks
I enjoyed these two days and I’ve learned so much. It’s not typical for most trainings I’ve been attended previously..
Average rating 4,8/5
100% recommendation rate for this program around the world
Hundreds of FMCG professionals trained
For
Category managers, buyers, KAMs, trade marketing, brand managers, consumer/ shopper insight managers, business analysts, merchandising managers, space and assortment planners
Level
Beginners to intermediate (no prior CatMan experience required)
When
March 19-20, 2024 – Online, Multimarket, English
Day 1
- Introduction
- Space Management Introduction
What is it and why is it important? - Macro layout
Shopper assistance and influence
Operations management - Shopper Assistance
Shopper time optimization at the store
Ease of navigation
Shopper experience satisfaction - Shopper Influence
Attract more shoppers to the point of sale
Expose more profitable categories
Develop impulse purchase - Operations Management
Ease of handling and maintaining the products
Cost reduction
Minimize pilferage
Day 2
- Day 1 Review
- Micro-Layout and Merchandising
Shopper assistance and influence
Operations management - Shopper Assistance
Ease of navigation
Product availability
Pleasant shopping environment creation - Shopper Influence
Drive shoppers to strategic products
Product placement, space allocation and visual elements - Operations Management
Minimize out of stock
Optimize the replenishment process
Consider logistics and other restrictions - Planogram creation process
Fees & Discounts
Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies and individual certificates are included.
For more information
Aiste Kuke | aiste.kuke@nielseniq.com | (+370) 681 63034 /LT, ENG, RU/
