Commentary
NIQ
Groceryshop 2023
Stop by and see us at Booth A240
September 19-21 | Las Vegas
Get the Full View™ of the Retail and CPG Industries with NIQ
With NIQ data and solutions, you get the Full View™ the world’s most complete and clear understanding of consumer buying behavior. We offer a wide range of solutions that can help you:
Collaborate Better
Win Shopper Loyalty
Optimize Assortment, Pricing and Promotions
Measure the Total Store
Drive Product Innovaiton
Get Actionable Insights
Want to learn more? Stop by booth #A240 to chat with our industry experts and find out how our best-in-class solutions, total store measurement and omnichannel market performance & insights can help you meet your comprehensive sales/margin goals and accelerate your most important business decisions.
NIQ Speaking Session
Tuesday, September 19 @ 3:15 PM PT
Track 2 – Thriving in a New Grocery Environment
Snackonomics: Uncovering a Microcosm of Grocery Growth
To thrive in a new grocery environment, look no further than the snack aisle to find a microcosm of grocery growth.
Join NIQ’s Lorelei Bergin, VP, NA Retail, as she breaks down the “Snackonomics,” behind grocery growth, revealing how this sector offers a concentrated snapshot of the broader trends, challenges, opportunities and shifts in consumer behavior shaping the entire grocery market.
From dwindling volumes to the rise of private label, and the push for innovation, snacking provides a snapshot of the evolving grocery landscape
Lorelei Bergin
VP of North America Retail, NIQ
Lorelei Bergin is the Vice President, North America Retail at NIQ. She is an accomplished practitioner and recognized thought leader on retail and analytic strategy. Lorelei specializes in business intelligence, data monetization and valuation, master data management, data warehouse design, and data governance. She leads multiple retail accounts delivering data-driven and actionable insights on price, promotion, product attribution, assortment, omni channel market share, shopper behaviors, and supply chain. Prior to joining NielsenIQ, Lorelei was a Senior Consultant/Architect for over a decade serving retail, manufacturing, government, and healthcare industries.
Lorelei was instrumental in founding the Business Intelligence & Analytics concentration for Middle Tennessee State University which was ranked #4 in the US for Best Masters Programs by Best Value Schools in 2021. She has taught as an adjunct professor at both MTSU and Belmont. She works with the nonprofit Women in Technology of Tennessee, Co-chair of the Nashville Analytics Summit, and instructs STEM and Coding Camps for Metro Nashville Schools. She holds a Bachelor of Science Degree and Master of Science Degree from Middle Tennessee State University.
