BASES NextGen Innovations

AI-Driven Innovation: Transforming Products, Marketing, and Retail Success


Time and date:
Tuesday, July 23rd 2024

8:00 AM – 10:00 AM

3.30PM – 5.30 PM

Christie Spaces North Sydney, level 4
100 Walker St, North Sydney NSW 2060


Time and date:
Thursday, July 25th 2024

8:00 AM – 10:00 AM

3.30PM – 5.30 PM

JustCo,  Level 6, Suite 1,
276 Flinders Street, Melbourne VIC 3000​

Transforming Product Development with AI:

Learn from R&D departments at leading manufacturers about shortening the product development lifecycle with predictive AI models. Explore whether AI can create new product ideas that are ready for launch and gain early insights on how synthetic respondents could predict consumer behavior. Discover how the technology behind GPT is enabling marketers to explore thousands of pack design options and optimize for market success.

Neuro Marketing in the Service of Art:

Understand the impact of optimized creatives in delivering a 20% lift in ad-driven sales. Learn why strong ad creatives are 10-14X more likely to directly drive sales impact. Dive into the world of neuro marketing, where tools can capture 500 data points every second to uncover implicit non-conscious emotional responses and brand memory structures. Find out how BASES has completed over 15,000 neuro projects globally.

Be Retail Ready with Smart Portfolio Modeling:

Equip yourself with strategies to win the at-shelf battle by getting retail-ready with incremental innovations. Simulate real-time wargame competitive scenarios to make smarter portfolio and pricing decisions. Learn to navigate inflation and shrinkflation challenges with validated approaches to ensure your products succeed in the competitive retail environment.

Join us for this insightful event and stay ahead in the ever-evolving landscape of product innovation, marketing, and retail strategy. Expect thought-provoking discussions, interactive demonstrations, and a relaxed atmosphere conducive to networking – all accompanied by a delicious refreshments and a cup of coffee or tea.

NIQ BASES Customer Success Lead for APAC & EEMEA
Regional Group Director, BASES APAC & EEMEA
BASES Australia & New Zealand Lead, NielsenIQ