What You Can Expect

• Understanding What Drives Packaging Success 
  Uncover the impact of consumer-centric packs in driving success across different phases of the shopper journey, with a focus on themes including sustainable packaging, premium packaging, on-pack claims, and more. Discover how a sustainable pack can drive broader shopper interest and command a higher willingness to pay. Learn what helps a premium pack stand out on the shelf. What claims enhance credibility and motivate purchase? Hear from our packaging design expert to understand the behavioural motivations that draw shoppers towards a brand. Explore real success stories and learn from brands that have excelled in this space. 

• Sustainability and Pack design 
  Learn how sustainability can be integrated into packaging design without compromising on quality or aesthetic appeal. Shifts to more eco-friendly business practices and changing consumer preferences are driving demand for sustainable packaging. Sustainable packaging trends like recyclable materials, minimalist packaging, and reusable pack design can help manufacturers reduce waste and, in many cases, enhance brand perceptions. However, thoughtful execution is needed to maintain purchase motivation and brand consistency. 

• Packaging Research Methods 
  Discover how BASES tools have been applied by brands worldwide to develop best-in-class packaging. Our experts will guide you through an interactive session on how our System 1 and System 2 tools are used to test packaging. Whether you’re focusing on sustainability, premiumisation, or both, learn how to validate your design choices and ensure they resonate with your target audience.