The online beauty market is evolving at an unprecedented pace, driven by major transformations such as Amazon’s expansion into beauty or the booming influence of TikTok Shop in the UK and more recently in Ireland and Spain. 

In this webinar, we will unveil exclusive insights based on the real online purchases of 5M+ e-shoppers in Europe, providing a data-driven perspective on: 

💄 The growing importance of beauty e-commerce: Category mix, evolution of categories, rankings, top performers, and new trends. 

🛍️ Key industry shifts: The acceleration of Amazon in beauty, emerging marketplaces, and the expansion of disruptive DTC brands. 

📈 The rise of new players: TikTok Shop made a sensational debut in the UK and recently in Ireland and Spain. Uncover exclusive insights into its performance. 

Join us to explore the latest trends shaping the beauty e-commerce landscape and uncover strategic opportunities for brands and retailers. 🚀 

This webinar will allow you to: 

• Maximize performance by understanding your online business categories, best-performing brands & retailers, etc. 
• Understand penetration and consumer behaviors across generations and countries to better anticipate your next e-commerce strategies. 
• Leverage market best practices for a successful 2025!