Unlocking Precise SMB Growth Through Deep Consumer Behavior Insights

June 12, 2025
Chatrium Grand Bangkok
Bangkok

In a time of global uncertainty and shifting economic pressures—from regional events like the Myanmar-Thailand earthquake to international policy changes such as the U.S. tariffs—SMBs face a new layer of complexity in growing their businesses. But one of the most critical challenges isn’t just external—it’s the accelerating shift in consumer behavior.

Today’s shoppers are no longer loyal to one brand or channel. They switch faster, expect more, and choose how and where to buy based on a broader set of influences. These evolving behaviors—commonly referred to as channel shift—require brands to move fast, act smart, and adapt with precision.

This session delivers a data-led deep dive into:

How consumer behavior is changing in Thailand and across the region
Where your brand stands compared to leading players and direct competitors
Which buyer segments you may be gaining or losing
And most importantly, how to use Consumer Panel Services (CPS) to accurately profile your buyers and unlock growth opportunities

With facts over assumptions, and insight over intuition, you’ll leave this session equipped to make decisions that truly move the needle for your SMB.