2026 C360 Breakout Sessions
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Beyond the Click: Mastering Incrementality Measurement for Retail Media ROI
Beyond the Click: Mastering Incrementality Measurement for Retail Media ROI
Retail media is the fastest‑growing advertising channel, yet many brands still struggle to answer the question: “Did this ad drive sales that wouldn’t have happened otherwise?” This session demystifies incrementality measurement, which is the gold standard for proving retail media impact, by breaking down the most effective methodologies- from matched‑market testing to synthetic controls. We’ll explore how leading brands use data to boost targeting efficiency and share clear frameworks for optimizing investment across an increasingly fragmented retail media landscape. Attendees will leave with a sharper understanding of how to turn incrementality into meaningful, measurable ROI.
No presentation available
Fueling a Data‑Driven Culture: Empowering Every Decision Maker
Fueling a Data‑Driven Culture: Empowering Every Decision Maker
Building a truly data‑driven organization goes beyond tools it requires aligning teams around shared KPIs, consistent market insights, and a common language of data literacy. This session tackles the biggest obstacles to creating a data‑savvy culture and offers practical, actionable guidance through a proven crawl‑walk‑run model, including how to blend relationship‑driven and data‑driven selling, modernize line reviews, and make AI work for everyday decision‑makers. Attendees will leave with a clear view of what “best‑in‑class” looks like once the foundations are in place, plus concrete tips and tricks for elevating data literacy across every key persona in the enterprise.
Gen Alpha’s World: Insights Through the Lens of Beauty
Gen Alpha’s World: Insights Through the Lens of Beauty
Gen Alpha consumers are already rewriting the rules of beauty, offering an early window into how the next generation will discover brands, shape trends, and make purchasing decisions. In this session, we use the beauty category as a case study to explore what matters most to Gen Alpha, what they expect from brands and retailers, and how their digitally‑native and values‑driven mindset is reshaping engagement. From personalization and self‑expression to the platforms and creators guiding their choices, this conversation reveals what Gen Alpha foreshadows about the future consumer and how companies across industries can prepare for their impact.
How AI Agents, Trusted Data, and the Digital Shelf Are Rewriting the Path to Purchase
How AI Agents, Trusted Data, and the Digital Shelf Are Rewriting the Path to Purchase
As the path to purchase rapidly evolves, shoppers are increasingly delegating discovery, comparison, and decision‑making to AI‑powered agents. In this new era of agentic commerce, personalization is no longer about targeting messages to people, it’s about ensuring products are clearly understood, trusted, and chosen by machines acting on consumers’ behalf. This session explores how AI is disrupting the digital shelf, reshaping how brands and retailers show up. We’ll examine how high‑quality, trusted data underpins successful personalization, enables AI‑driven shopping experiences, and determines which products win in an agent‑led marketplace. Attendees will gain practical guidance on how to prepare their content, data, and strategies to remain relevant, discoverable, and competitive as AI‑driven commerce continues to accelerate.
From Market Strategy to Store-Level Precision: Activating Localization at the Shelf
From Market Strategy to Store-Level Precision: Activating Localization at the Shelf
In today’s new reality, market-level strategies are no longer enough to win at the shelf. This session explores how leading manufacturers are moving from broad market decisioning to store-level precision by operationalizing localization across insights and execution. By connecting localized opportunity identification with store-specific assortment decisions, organizations can replace fragmented tools and inconsistent prioritization. This approach enables faster decisions, clearer focus on the highest-value and highest-potential stores, and shelf‑ready execution tailored to local conditions and shoppers, driving more precise and effective outcomes where it matters most.
Inflection Points: Visioning, Activating, and Navigating the Road from Startup to Scaleup
Inflection Points: Visioning, Activating, and Navigating the Road from Startup to Scaleup
Are you prepared to guide your organization into its next chapter of growth? With thousands of CPG innovations hitting the market each year, and more than 70% failing, it’s never been more important to continually assess what’s next for your brand. Whether you’re refining your innovation pipeline, strengthening consumer loyalty, or building the distribution engine that takes you from $1M to $1B (or more) in annual sales, the right decisions at pivotal moments make all the difference. Join NIQ and fellow industry leaders to explore how to confidently navigate the critical inflection points that shape a brand’s successful scaling journey.
Inside the Micro‑Realities Shaping Tomorrow’s Consumer
Inside the Micro‑Realities Shaping Tomorrow’s Consumer
Today’s consumers no longer move through the world with a single shared experience—shifting values, media ecosystems, cultural influences, and technology have created countless “micro‑realities” that redefine how people live, shop, and make decisions. Drawing on NIQ Consumer Life’s 50+ years of trend tracking and NIQ’s thought leadership team, this session explores the disruptors, emerging signals, and human truths reshaping the future across food, wellness, beauty, the home, retail, and more. Attendees will gain a clear view of how these fragmented consumer worlds are evolving, and how brands must adapt their strategies to stay relevant, culturally attuned, and future‑ready.
Precision Innovation: Accelerating Ideas, Improving Outcomes
Precision Innovation: Accelerating Ideas, Improving Outcomes
The strongest innovation engines pair speed with discipline. This session explores how AI, when applied early and thoughtfully, can augment human judgment and consumer research to surface winning ideas faster and efficiently eliminate those unlikely to succeed. We’ll also highlight why disciplined pre‑market testing and forecasting remain essential as ideas near launch, ensuring innovations deliver sustainable growth and return on investment. Attendees will leave with a clear playbook for using AI and predictive insight to strengthen decisions, secure stakeholder alignment, and future‑proof their innovation pipelines.
The AI Shopping Blueprint: Building the Tech and Data Infrastructure Powering the Future of Commerce
The AI Shopping Blueprint: Building the Tech and Data Infrastructure Powering the Future of Commerce
AI‑driven shopping is no longer a future concept; it’s quickly becoming the engine behind how consumers search, compare, and choose what to buy. Join global leaders as they discuss how organizations are building the essential foundations for smarter, faster, and more predictive decision‑making. Together, they’ll unpack the infrastructure, data architecture, and partnerships required to unlock AI‑powered insights that elevate every step of the shopping journey.
No presentation available
The New Health Equation: Trends, Regulation, and Economic Forces Reshaping F&B
The New Health Equation: Trends, Regulation, and Economic Forces Reshaping F&B
From the Make America Healthy Again movement and the rise of GLP‑1s to shifts in SNAP, a K‑shaped economy, evolving consumer sentiment, ultra‑processed food debates, and emerging state‑level regulations, today’s landscape is reshaping the Food & Beverage industry at every turn. With so many forces at play, it can be challenging for brands and retailers to pinpoint which pressures and opportunities matter most. In this session, we’ll share the latest insights and bring together industry experts to explore what the next 18 months will look like and how companies can position themselves to win.
No presentation available
The World Ahead: Global Trends Destined for North America
The World Ahead: Global Trends Destined for North America
Consumer innovation is accelerating at different speeds around the world and in many cases, the next major North American shift is already well underway in other markets. In this dynamic session, NIQ’s consumer-behavior experts break down the trends reshaping how shoppers abroad browse, buy, and make decisions, and why these behaviors are set to hit North America within the next two to five years. This session offers a forward-looking preview of the global forces about to redefine the North American marketplace and why the west is no longer where global culture starts.
Turning Shopper Signals Into Action: A New Playbook for Merchants
Turning Shopper Signals Into Action: A New Playbook for Merchants
This session takes you inside the real decision‑making process of merchants, showing how shopper signals seen in loyalty, basket, and behavioral data shape choices when human judgment, trade‑offs, and accountability are on the line. We’ll highlight where analytics truly change outcomes versus where it stalls as reporting and showcase how retailers and external partners collaborate to turn insight into meaningful action. Attendees will leave with a clear view of analytics as a decision accelerator and a practical blueprint for driving smarter, faster strategies.