Beauty E-commerce 2026: The New Rules of Growth
Who’s Winning, Who’s Disrupting, What’s Next?
Time: 3 June, 10 am CET
Webinar description
Europe’s online beauty market has entered a new phase. Platform disruption, shifting shopper behaviours and new retail models are redefining how consumers discover, evaluate and buy beauty – and the new rules required to win.
Drawing on exclusive NIQ Digital Purchases insights from 5M+ real online shoppers across Europe, this webinar will deliver a data-driven perspective on the key disruptors and trends redefining the market, and what they mean for prestige beauty brands.
What you’ll learn
In this session, we will explore:
- Europe’s online beauty market evolution: from changing consumer behaviours to key players.
- Platform disruption in beauty e‑commerce: from fast‑growing specialists like Primor to new models such as TikTok Shop.
- The trends redefining online beauty demand: the rise of dupes, clean beauty, and the growing influence of K‑Beauty.
