Webinar

Before the Rush: Predictive Strategies for Black Friday 2026

The decisions shaping November are happening now

Pick the time that suits you best

About this event

Peak season is no longer won during Black Friday – it’s decided months in advance.

In 2026, the rules have changed: Early signals are shaping demand before the peak, FIFA 2026 World Cup is pulling forward Q4 sales and reshaping category performance, price pressure and promotion intensity are increasing across the full H2 cycle and the shifting demand patterns.

Yet many brands are still planning too late.

This exclusive NIQ webinar brings together industry leaders to explore how top performers are forecasting earlier, aligning strategy across the H2 calendar, and protecting margin before the market moves.

What to expect

A predictive view of November Arc 2026 – including early demand signals and category shifts

How leading brands are locking in strategy before H2 budgets are finalised

The role of data and forecasting in anticipating demand, optimizing pricing, and improving timing

Real-world perspectives on what actually drives performance in today’s peak season

Why attend

If you’re responsible for growth, revenue, or commercial strategy, this session will help you identify demand shifts before competitors react, reduce margin risk during peak promotional periods and make better decisions earlier – when it matters most

Peak Season is already in motion.

The decisions you make now will define your performance in November.

Cover image 1 for Before the Rush: Predictive Strategies for Black Friday 2026

Register now

Pick a time that suits you best