Beyond the Tread Europe: Decoding Q1 2026 Tyre Market Signals and What Comes Next
Webinar
Webinar description
The European tyre and automotive markets continue to evolve in 2026, shaped by changing consumer demand, economic uncertainty, and dynamic competitive shifts.
Join NielsenIQ for a focused webinar exploring the latest Q1 2026 insights and key trends across the European tire and automotive landscape.
In this session, our experts deliver a data-driven overview of current market performance, highlighting shifts in demand across vehicle and tyre categories, key movements in market share and the impact of consumer sentiment and economic conditions.
We will also look ahead to the rest of 2026, outlining key opportunities and challenges to help manufacturers, retailers, and automotive brands stay ahead in a rapidly changing market.
What We Covered
- Q1 2026 Tyre Market Performance
An overview of market performance and key market share movements across Europe. - Consumer Sentiment & Economic Impact
How current economic conditions are influencing consumer confidence, buying behavior, and demand. - Vehicle Trends & Demand Signals
Key shifts in vehicle preferences and the demand signals shaping tire and automotive markets. - Looking Ahead to 2026
An outlook on opportunities and challenges for the remainder of 2026 based on current market indicators.
Meet the Speakers
James Ward
Tires Channel Director, NIQ