Brand Trust & AI: Recalibrating Consumer Purchase Decisions 

What to expect from the event?

In a world where unpredictability is the new normal, winning in FMCG requires more than speed, it demands clarity, discipline, and smarter decisions. Today’s consumers are spending with greater intent, carefully weighing value, availability, and price at every step. Brands that cannot keep pace risk losing relevance.

This session brings a clear lens on what’s changing – and what to do next. We will decode how evolving consumer pressures and retail dynamics are reshaping Vietnam’s FMCG landscape, and where the real growth opportunities lie.

At the heart of it is a critical truth: the power of data fuels the power of brands – turning insights into precise, confident actions. In an unpredictable environment, those who leverage data effectively can respond faster, communicate value stronger, and win more consistently.

You’ll walk away with practical, actionable strategies to navigate 2026 with confidence – grounded in insights, built for impact.

Beyond up-to-date insights, this is a space to exchange perspectives, challenge assumptions, and connect with peers shaping the future of FMCG.