Innovation, Resilience, & Growth in a Connected Future

What to expect from the event?

In a rapidly evolving market shaped by technological innovation, changing consumer expectations and ongoing economic uncertainty, the Technology & Durables industry faces both new challenges and unprecedented opportunities.

Join NIQ’s Technology & Durables leadership event for an exclusive morning of industry insights, executive discussions and networking with senior leaders from across the consumer technology ecosystem.
Together, we will explore:

• The future of technology consumption in the middle east
• How AI is reshaping product innovation and upgrade cycles
• The rise of connected lifestyles and smart-home ecosystems
• Consumer behaviour in an increasingly value-conscious environment
• Omnichannel strategies driving growth across the region
• Opportunities for sustainable growth in an ever-changing market

This invitation-only event will bring together leading manufacturers, retailers and industry experts to discuss how brands can navigate disruption and unlock future growth..