NIQ Czech Republic
CEO Dinner

What to expect from the event?

Shoppers are moving fluidly between trading up and trading down – often within the same basket, the same visit, the same person. This isn’t generational, and it isn’t fixed. It’s behavioral, it’s occasion-driven, and it’s accelerating. The result: the middle market is being squeezed, premiumization and value-seeking are both growing, and every product – FMCG or Tech & Durables, on the shelf or online – must now justify its place.

For higher-ticket, longer-lasting purchases – and this is especially true in Tech & Durables – the question itself is changing. Consumers no longer ask only “Can I afford this?” – they ask “Will I still think this was worth it in six months?” That single shift is rewriting the rules of competition across every category.

Czechs are a case in point: some of the most optimistic consumers in the EU right now, confident about the economy and their own incomes – yet spending remains cautious, promotion dependency has climbed, and uptrading is quietly making a comeback. The polarization is real, and it’s playing out right here.

Join us for an evening that unpacks where this is heading – and what it means for pricing, portfolio, and innovation strategy across manufacturers and retailers alike. We’ll close by opening the biggest question of all: how AI and Agentic Commerce are about to rewrite these rules all over again.

Event details

Event date: 10 November 2026 
Event venue: Ginger & Fred Restaurant, Tančící dům, Prague

(location map) 
(By invitation only)