Decoding the fashion e-commerce market in 2026
Who’s Winning, Who’s Disrupting, What’s Next?
Date Time: 24 June, 10 am CEST
Webinar description
Europe’s fashion e‑commerce market is entering a new chapter. Ultra-fast fashion, social commerce, and now AI-powered discovery are not just reshaping the market, they’re transforming how people choose and shop online.
With extended promotional periods, viral trends, and rising consumer expectations, the competitive landscape is evolving fast, pushing brands to build deeper connections with customers to stay ahead of the curve.
Drawing on exclusive NIQ Digital Purchases insights from millions of real online shoppers across Europe, this webinar will unpack the key dynamics shaping fashion e‑commerce today, and what they signal for tomorrow. From e-consumer deep-dives, main trading moments to the growing size of Activewear, we’ll explore the trends redefining how consumers purchase fashion online.
What you’ll learn
In this session, we will explore:
- The state of the market: a comprehensive overview of Europe’s fashion e‑commerce landscape, key players, and growth dynamics.
- Category performance deep‑dive: how footwear and activewear are driving momentum and reshaping consumer demand.
- Evolving customer segments: from sport enthusiasts to luxury buyers - who’s driving growth and how their purchase habits are shifting
- Key trading moments: insights from Black Friday 2025 – what to expect for 2026?
