Finding the Next Big Growth Driver -SA&I Nuremberg
Make your innovations work:
Supercharge your innovations for bigger and better launches
19 May 2026 | 10:00 – 14:00 | Nuremberg
By invite only
In today’s Tech & Durables landscape, good ideas are harder to find and even harder to scale. The contribution of innovation-led value sales has declined from 71% to 63% while consumer behaviour continues to evolve at lightning speed.
We explore how to sharpen, test and localise Tech & Durable innovations using an agile, AI‑powered Map–Test–Learn approach. Gain practical frameworks and real‑world guidance to turn product ideas into compelling propositions and derisk launches.
Fast-tracking innovation in a world of shrinking timelines
Join us for NIQs masterclass combining expert presentation and hands-on group workshop to find out how to make innovations relevant, compelling, and commercially successful. We will focus on:
- Sharpening, testing, and localizing HQ innovations
- Translating product features into clear, credible claims and narratives
- Fast map–test–learn approach to reduce risk and increase launch effectiveness
Wherever you are in your innovation journey, this session will help you optimize the outcome for a real-world success.
Who should join?
This workshop is ideal for Tech & Durables:
- Marketing & brand managers
- Innovation & R&D partners
- Insights professionals
- Product owners looking to unlock stronger commercial impact
Agenda
10:00 – Arrival & Registration
10:30 – 11:45 Supercharge your innovations for bigger and better launches
11:45 – 12:00 Q&A and Coffee Break
12:00 – 12:30 Group discussion
12:30 – 14:00 Lunch & Networking
Event details
Date: Tuesday, 19 May 2026
Time: 10:00 – 14:00
Location: NIQ, Sophie-Germain-Str. 3-5, Nuremberg, 90443
By invite only. Limited spots available
Speakers
Mansoor Siddiqui
Innovation Practice Area Expert
NIQ
Mansoor Siddiqui is a strong insights leader with 22+ years of Marketing Research experience. He has partnered with global brands and fortune 500 companies to support key business issues and strategic initiatives. He has lived and worked in Dubai, Singapore and the UK and is currently responsible for helping Tech and Durable clients in Western Europe launch successful innovation.
Oliver Cartwright
Head of Qualitative Research and Creative Strategy NIQ
Oliver Cartwright is an expert in insight, innovation and branding, with 30 years’ experience in Asia, the US and Europe. Ollie helps multinational companies identify breakthrough growth opportunities and bring them to life.