Webinar
From Ownership to Intention
How Car Buying is Changing in Eastern Europe & Turkiye
Now Available On-Demand
About This Webinar
Today’s auto consumer is undergoing rapid change — from rising used car demand to evolving household ownership patterns and declining brand loyalty.
In this replay, we uncover what’s driving these behavioral shifts and what they mean for OEMs, importers, dealers, and fleet managers. The session explores how ownership models, purchase intentions, and loyalty are evolving, and what the data reveals about the future of car buying in Eastern Europe.
Understanding these shifts is critical for staying ahead of market disruption.
Who Should Watch
- Original Equipment Manufacturers (OEM) marketing leaders
- Product planners
- Dealer networks
- Fleet managers
- Leasing companies
… and anyone looking to understand how consumer behavior is transforming the region’s automotive industry.
What to Expect
- Market Reality Check
- New vs. Used vs. Company Cars
- Brand Loyalty & Switching Behavior
- What Really Drives Purchase Decisions
- Strategic Implications for the Industry
Meet Your Speaker
Bert Lijnen
Vertical Leader Automotive & Financial Services | Strategic Analytics & Insights | Eastern Europe – Middle East – Africa & India
Research-Driven Growth Leader with over 15 years of experience translating consumer and shopper data into actionable commercial strategies. Beginning his career in academia, he transitioned into market research to bridge data with business decision-making.
He has led regional and global programs across 50+ countries, partnering with multinational clients such as Toyota, Lexus, BYD, NIO, Hyundai, BMW, Arval, Ayvens, AXA. His expertise spans brand tracking, pricing research, and consumer insights, supporting clients with market-entry, growth strategies, and brand performance frameworks.
Passionate about combining local insights with global strategy, he has delivered consultancy across diverse sectors—including finance, automotive, technology, and public sector—working closely with headquarters in Japan, Germany, France, Italy, the UK, and the USA.
Interested in Understanding Eastern Europe’s Auto Consumer Shift?
Join our upcoming webinar to explore how changing ownership patterns, purchase intentions, and declining brand loyalty are reshaping the automotive industry. Discover what the data reveals about the future of car buying — and what it means for OEMs, importers, dealers, and fleet managers.
