How Health, Regulation, and Longevity are Reshaping Canadian FMCG Demand
Date: May 20th 2026 | 2pm ET
Canadian consumers’ relationship with health and wellness is undergoing a fundamental shift
- See how regulation, functional health, and longevity priorities are reshaping Canadian FMCG demand
- Connect what Canadians say about health and wellness with what they actually buy
- Get an early look at where health‑driven disruption is happening now, and where the next growth opportunities exist
For FMCG brands and retailers, understanding not just what consumers say, but how they actually shop is critical to navigating this evolving landscape.
Join us for a 60‑minute insights webinar that uniquely connects original consumer survey research with real‑world purchasing behaviour and retail measurement data. Together, these perspectives reveal how Canadians are responding across three distinct—but deeply interconnected—dimensions of health and wellness.
This session offers a focused preview of findings from three standalone research reports, each available separately for deeper exploration.
What We’ll Cover:
Front‑of‑Pack (FOP) Nutrition Symbols
- With Canada’s FOP nutrition labeling now in effect, mandatory warnings for high fat, sugar, and sodium are beginning to reshape shopper behavior. We’ll examine rising awareness of FOP symbols, which categories are most disrupted, how FOP‑labeled products perform versus non‑FOP alternatives, and early evidence of purchase shifting.
Gut Health
- Gut health has become a core pillar of functional wellness in Canada. This section explores why importance is high, how familiarity drives engagement, where consumers seek information, and which approaches and products are used most often.
Healthy Aging
- As healthy aging rises in priority, consumers face gaps between intent and action. We’ll explore drivers of this gap, nutrition’s role in longevity, openness to innovation, and category and channel differences between Healthy Aging Enthusiasts and Supporters.
Why Attend:
- Understand how regulation, functional health, and longevity priorities are reshaping Canadian consumers
- See how stated attitudes translate into actual purchase behaviour
- Identify where health‑driven disruption is already occurring—and where opportunity still remains
- Gain a strategic preview of three in‑depth research reports, available separately for deeper insight
