Success Story
IDDBA 2026
Win the store where it matters most: Fresh
Stop by and see us at booth #855
June 7-9, Orlando, FL
Retailers with a strong fresh perimeter drive larger baskets and more frequent trips—making dairy, deli, and bakery critical to growth.
NIQ is investing in next-generation fresh data to give you the most granular, actionable insights in the market.
Fresh isn’t just a department—it’s a growth engine. Retailers that lead in fresh categories like dairy, deli, and bakery consistently outperform with bigger baskets and more trips. That’s why NIQ is doubling down on fresh data, delivering unmatched granularity and precision so you can make smarter decisions where it counts most.
Why Fresh Matters
The fresh perimeter is where shopper decisions happen. Strong execution in dairy, deli, and bakery doesn’t just drive sales—it increases trip frequency and basket size across the entire store.
NIQ’s Investment in Fresh
We’re transforming how fresh categories are measured and understood. Our enhanced data delivers:
- Unmatched granularity down to the most detailed product and store levels
- Comprehensive coverage across key fresh categories
- Actionable insights to optimize assortment, pricing, and promotions
The Advantage
With NIQ’s fresh data, you can:
- Identify growth opportunities others miss
- Understand true shopper behavior in fresh
- Optimize performance across the entire perimeter
Unlock the full value of fresh.
Partner with NIQ to access the most detailed fresh data in the marketplace—and turn your perimeter into a competitive advantage.
See NIQ on Stage
How Health and Wellness is Changing Consumer Demand for Bakery, Deli & Dairy Products
What’s In Store Live Workshop
Sunday, June 7th, 2026 @ 3:00 PM
Health and wellness trends are transforming howconsumers shop bakery, deli, and dairy. Shifts driven byweight loss medications, ingredient transparency,sustainability considerations, and evolving nutritionpriorities are changing total food demand.
Leveraging NIQ’s market and consumer data, this sessionwill unpack where shoppers are heading next—and whatthese behaviors mean for the future of fresh foods.
