Masterclass: Claimspiration for Winning Innovations

Claimspiration Masterclass for Winning Innovations

Thursday 16 April 2026 | 11:00 – 13:30 | Amstelveen

Interested in this masterclass? Request a sneak peak via the below button.

Transform Complex Features into Clear, Compelling Consumer Claims

Unlock the power of smart, insight‑led claims that make your product innovations instantly desirable. The Claimspiration masterclass is designed to help marketers, innovators, and product teams translate even the most complex features into simple, persuasive claims that consumers immediately understand, and choose.

What you’ll learn:

Discover how strong, insight driven claims contribute to category and brand growth
Learn how to communicate complex product features into simple, consumer benefit statements
Differentiate to increase product desirability & permissibility to pay

Who is this masterclass for?

This workshop is ideal for:

Marketing & brand managers
Innovation & R&D partners
Insights professionals
Product owners looking to unlock stronger commercial impact

Agenda

11:00 – 11:30: Arrival & Coffee

Grab a coffee or tea, and connect with other attendees.

11:30 – 13:00: Masterclass – Claimspiration for Desirable Innovations (including lunch)

See how top‑performing brands convert market tensions into growth opportunities. Discover how insight‑driven moves across brand and innovation unlock incremental gains and set the stage for long‑term success.

13:00 – 13:30: Coffee & Networking

After the session, there will be time to discuss the insights, exchange experiences with other brands, and network in an informal setting.

Speaker

Inline image 1 for Masterclass: Claimspiration for Winning Innovations

Mansoor Siddiqui
Innovation Practice Area Expert
NIQ

Event details

Date: Thursday 16 April 2026
Time: 11:00 – 13:30
Location: NielsenIQ office, Krijgsman 22, Amstelveen

Interested in this masterclass? Request a sneak peak via the below button.