NIQ BASES Masterclass @IFA
“Claimspiration” for Winning Launches
Transform Complex Features into Clear, Compelling Consumer Claims
6 September 2026 , Panorama Lounge, Berlin Messe @IFA Berlin
NIQ BASES Masterclass
Unlock the power of smart, insight-led claims that make your product innovations instantly desirable. The Claimspiration Masterclass is designed to help manufacturers and service providers turn even the most complex product features into simple, persuasive messages that consumers immediately understand, trust, and choose.
In today’s competitive marketplace, effective claims can make the difference between a product that gets noticed and one that gets overlooked. Learn how to create consumer-focused claims that clearly communicate value, drive differentiation, and support stronger launch performance.
What You’ll Learn
- Drive Growth Through Better Claims
Discover how insight-driven claims contribute to category growth, brand success, and stronger innovation performance. - Simplify Complex Features
Learn proven techniques for translating technical product features into clear and compelling consumer benefit statements. - Increase Product Desirability
Understand how effective claims can differentiate your offering, enhance perceived value, and strengthen consumers’ willingness to pay.
Agenda
10:30 – 11:30 – Masterclass “Claimspiration” for Winning Launches – Mansoor Siddiqui, Innovation Practice Area Expert, NIQ
After the session, there will be time to discuss the insights, exchange experiences with other brands, and network in an informal setting.
Speaker
Mansoor Siddiqui
Innovation Practice Area Expert, NIQ
Mansoor Siddiqui is a strong insights leader with 22+ years of Marketing Research industry experience. He has led partnerships with Fortune 500 companies to support key business issues and strategic initiatives. He has lived and worked in Dubai, Singapore and the UK and is currently responsible for helping Tech and Durable clients in Western Europe launch successful innovations and craft winning claims.
Event Details
6 September 2026, 10:30 – 11:30
Panorama Lounge, IFA Messe, Berlin
This event is designed for NIQ clients. NIQ reserves the right to withdraw or decline any registration at our discretion. For more information, please contact your NIQ contact or email natalie.angenent@nielseniq.com.
You need an IFA ticket to enter the Masterclass. Registering for the masterclass does not give you access to IFA 2026.
During the Masterclass, pictures and videos will be taken for communication and promotional purposes. Individuals who do not wish to appear in this material must inform the event organizing team on the day of the event.