NIQ CMO Breakfast
The Art & Science of Growth
Date: October 12, 2026
Time: 9:00 AM – 11:00 AM
Venue: Museum of Modern Art
In times of dynamic market changes, growing pressure on investment efficiency, increasing competition and increasing consumer polarization, marketing leaders are faced with key questions: what next, what differently and how to do it better?
We invite you to the NIQ CMO Breakfast – a meeting during which in an intimate atmosphere:
- We will share the most interesting observations from our research, data and projects carried out for clients around the world,
- We will talk about the trends that are shaping the future of business and solutions that help you build growth more effectively and make better marketing decisions.
Event details
When?
October 12, 2026
Time:
9:00 AM – 11:00 AM
Location:
Museum of Modern Art
Address:
103 Marszałkowska Street
Agenda
Welcome with coffee and breakfast
9:00 AM – 9:15 AM
The Art of Innovation
9:15 AM – 9:35 AM
What is behind the success of innovation? Is innovation an art or a craft?
We’ll take a look at this year’s BreakThrough Innovation winners, analysing the factors behind their success.
We will present specific examples, practical conclusions and inspirations that can be used to build your own growth strategies.
Growth architecture
9:35 AM – 9:55 AM
Where is growth today and how to effectively talk about it with the Management Board?
As many as 87% of marketers believe that Marketing Mix Modeling (MMM) should play a key role in evaluating the effectiveness of marketing activities. Using business examples, we will show what decisions can be made thanks to advanced effectiveness analyses, how to use their results in conversations with the Management Board and investors, and what directions will define the future of marketing measurement.
Collectors of Value
9:55 AM – 10:15 AM
Why do consumers choose premium despite price pressure?
Consumers have not stopped choosing premium brands. However, they have become much more demanding of what they are willing to pay more for. During the session, we will show how the mechanisms of building brand value are changing in a world where the same consumer saves in one category and consciously chooses higher-end products in another. Based on the latest global data and market examples, we will talk about how to build brands that effectively justify their price premium and drive business growth in the long run.
A surprise organized together with the Museum of Modern Art
Around 10:30 AM