Pricing Power in Gaming: What Gamer Choice Reveals About Willingness to Pay
Webinar
Date: June 2nd 2026 | 2 pm ET
- Uncover how gamer choice drives pricing power across franchises, genres, platforms, and audience segments
- Learn which titles earn a place in gamers’ consideration sets—and what that means for pricing, demand, and launch risk
- Gain evidence‑based insights from large‑scale choice modeling to benchmark existing and upcoming game releases
Webinar description
Game pricing is approaching a critical tipping point. As development costs rise, competition intensifies, and gamer expectations evolve, understanding how consumers choose between titles—and what they are truly willing to pay—has never been more important. Knowing which games can confidently lead on price, and which must follow or differentiate differently, is now a strategic requirement for publishers and developers alike.
In this webinar, NIQ’s BASES team will present a synthesized view of insights from a large-scale choice modeling study of 1,500 U.S. gamers aged 14+, covering 90 existing and 30 upcoming video game titles across major consoles and PC.
You’ll learn how consumer consideration and willingness to pay vary by title, franchise, genre, platform, and audience segment, and how pricing power is directly linked to how games compete for attention within crowded choice sets. The webinar will explore which titles earn a place in a gamer’s consideration set, how upcoming releases stack up against established competitors, and what pricing signals can reveal about launch risk or breakout potential.
Reserve your seat today to gain a clearer view of how consumer choice, pricing power, and demand interact to shape success in today’s gaming market.
