NIQ

SuperZoo 2026

The Pet Aisle Is Moving Fast. Are You?

Find us at Booth # 11268

August 12–14 | Las Vegas

Your Shoppers Have Already Moved On. Has Your Data?

Pet parents are trading up, trading down, and switching channels faster than category reviews can keep up.

Pet spending hasn’t slowed down, but it just got harder to track. Shoppers are splitting baskets across specialty, club, e-commerce, and vet channels, chasing value in some categories and premiumizing in others. NIQ’s Full View™ stitches all of it together, so your next planning cycle is built on where the category is actually heading, not where it was a year ago.

With NIQ, you can:

Defend the Shelf Space You’ve Already Earned

Spot Channel Shifts Before They Show Up in Your P&L

Launch With Evidence, Not Guesswork

Price and Promote with Elasticity in Mind

See Loyalty Trends Before Competitors Do

Move From Dashboards to Decisions

You’ve got three days on the show floor. Let’s spend 15 minutes of it on your category.
See us at booth # 11268

NIQ Experts & Speaking Sessions

Meet our industry experts to gain valuable insights and spirited discussions

Yemi Owolewa

NIQ’s Pet Vertical

Yemi Owolewa is the leader of NIQ’s Pet Vertical, raising the bar on Pet industry impact and engagement. He has extensive experience in growth strategy and continuous improvement from roles at NIQ, Procter & Gamble, The Boston Consulting Group, AB InBev and Elanco Animal Health. He has a passion for Animal Welfare & Adoption. Yemi earned degrees in Economics and Business Administration from Harvard College and Harvard Business School. He lives in Chicago with his wife and three senior dogs. 

Andrea Binder

VP, North America Retail

Andrea has been with NielsenIQ for 10 years, supporting retailers across a wide variety of channels and store formats, most recently leading NIQ’s Retail Pet Vertical. Andrea has a strong background measuring the retail marketplace as consumers shift to purchasing online, store formats continuously evolve and product innovation moves rapidly. Andrea is a Minnesota native where she lives with her family and their adorable black lab, Breezy.

Sam Smith

Associate Client Director CPG Pet

Sam has been with NielsenIQ for 6 years, supporting CPG manufacturers across a wide variety of industries with a main focus on Pet. He utilizes data from Scan, Panel, and Omni to provide comprehensive analysis and build industry leading thought leadership. Previously a Vet major before going to Business school, the Pet world has always been a passion for him. Sam holds both a MBA in Brand Management & Pricing, as well as a BSBA in Marketing & Game Theory Economics. Sam has two dogs, Bella & Sidney, and welcomed a cat, Phoebe, post-COVID to his household.

Show Floor Talk: Pet Retail 2026: Navigating Industry Emerging Trends on the Show Floor with NielsenIQ (NIQ)

Thursday, August 13: 10:00 AM – 10:15 AM

Room: Show Floor Talks Stag
Speaker: Andrea Binder, VP North American Retail

Embark on a guided tour of the show floor to explore the latest data-driven trends transforming the pet retail landscape. Discover how retailers are adapting to these changes through innovations in smart pet technology, personalized nutrition, and sustainable product offerings. Gain insights into consumer preferences, including the growing demand for premium and eco-friendly products, and learn how to leverage these trends to enhance your retail strategy. This tour provides actionable insights to help you stay ahead in a dynamic and competitive market. Kick things off at the Show Floor Talks Stage with a fast-paced, 15-minute data-driven look at the latest pet retail trends, then hit the show floor for a guided tour, spotlighting real-world examples of those trends in action.

Growing Fast? Get Data That Grows with You. Byzzer™ by NIQ — Free for Emerging Pet Brands

You don’t need an enterprise budget to make enterprise-grade decisions. If you’re an emerging or growth-stage pet brand, Byzzer™ gives you real category data, free, no strings, so you can spend your resources on growth instead of guesswork.

Three free reports and a standing weekly alert, on us: