The AI-Powered Purchase Journey: What’s Changing and What’s Next
Live Webcast: October 9, 2026 | 2 PM
Webcast Overview
The way consumers discover, evaluate, and buy Tech & Durable products is undergoing a fundamental transformation. As AI-powered assistants and agentic commerce platforms become part of everyday shopping behavior, the traditional path to purchase is evolving into something entirely new.
Join NielsenIQ for an in-depth look at how AI is reshaping consumer decision-making and redefining the rules of commerce. We’ll explore emerging AI shopping behaviors, uncover what drives product recommendations in AI-powered environments, and share actionable strategies to ensure your brand remains discoverable, relevant, and preferred in the next era of retail.
You will learn:
- How AI adoption is changing the way consumers research, compare, and purchase products
- Which generations and Tech & Durables categories are leading the shift toward AI-assisted shopping
- What signals, content, and data AI agents prioritize when recommending products
- Why trusted, high-quality product and consumer data is becoming a competitive advantage
- A practical framework for increasing visibility and winning across the new AI-powered purchase journey
Who Should Attend
eCommerce, Digital Shelf, Retail Media, Consumer Insights, Brand Marketing, Category Management, and Commercial leaders across the Tech & Durables industry who want to understand how AI is transforming commerce and how to position their brands for success.
The future of commerce won’t be driven solely by consumers. It will be shaped by the AI agents influencing their decisions. Learn how to ensure your brand is the one they choose.
