The GLP-1 Ripple Effect

GLP-1 usage in the UK isn’t just impacting individual behaviour and obvious product categories: it’s rippling through household habits, categories, and the wider market.

Join us on Wednesday 30 September for a webinar where we’ll explore the wider implications of GLP-1 usage:

• Beyond the individual: With the GLP-1 user acting as the main shopper in 75% of households, their choices influence the whole home. Nearly half (47%) say GLP-1 has had a moderate to very large impact on the eating habits of other household members.
• Beyond the obvious: Some changes, such as shifts away from carbonated drinks and snacking, may be expected. However, GLP-1 usage is having an impact on less obvious categories, revealing new and unexpected opportunities and threats for brands.
• Beyond this phase: 26% of households with no current GLP-1 user say they would consider using them in the future, and we’ll explore lessons from other markets to see what it can teach us about future phases of GLP-1

This webinar will help you look beyond the immediate effects of GLP-1 and understand how its ripple effect could reshape consumer demand in the future.   

If you can’t attend the live session, you can still register and we’ll send you the recording shortly afterwards.

📅 Wednesday 30 September 

🕙️ 10am  

⌛️ 45 minutes, including a 30-min presentation and 15-min Q&A