The Power Shift: How European Consumers Will Shape Growth Through 2027
Date: October 14th
Time: 3 pm CET
Webinar Overview
After years of inflation, economic uncertainty and disruption, European shoppers are no longer simply looking for the lowest price. They are making smarter, more intentional choices, balancing affordability with health, quality, convenience, experience and personal values. As consumers become increasingly selective about what they buy, where they shop and which brands they trust, the rules of FMCG growth are being rewritten.
The power has shifted.
Today’s winners are the organizations that understand how consumers are redefining value, how shopping journeys are evolving, and where the next growth opportunities will emerge. With 2027 fast approaching, brands and retailers need a clear view of the signals shaping the future of demand.
Join NielsenIQ for an exclusive outlook on the consumer, shopper and retail trends set to transform Western Europe’s FMCG landscape through 2027.
Drawing on the latest economic indicators, consumer sentiment data, shopping behavior insights and retail trends in the UK, Germany, France, Italy and Spain, this webinar will uncover the forces driving change and provide actionable guidance for FMCG businesses looking to stay ahead.
What you’ll learn
- The consumer trends redefining value in Western Europe
- The economic and market signals shaping demand through 2027
- How shopper journeys and retail channels are evolving
- Where the biggest growth opportunities are emerging
- What separates tomorrow’s winning brands from the rest
- How to prepare your business for a consumer-led future
Join us to discover the signals shaping the consumer landscape, identify where growth will come from next, and learn how to win in an era where consumers hold more power than ever before.
