Turning Shopper Signals Into Action: A New Playbook for Merchants
Live Webcast: September 17, 2026 | 2 PM (ET)
Webcast Overview
Merchants have access to more shopper data than ever before, but data alone doesn’t drive decisions. The real challenge is transforming shopper signals into actions that deliver business results.
Join NielsenIQ and Whole Foods for an inside look at how today’s merchants use incrementality, product attributes, and behavioral insights to navigate complex decisions where competing priorities, trade-offs, and accountability are always in play.
This Session Explores:
- How merchants incorporate shopper signals into their category review process and everyday decision-making
- Where analytics creates measurable business value and where it often falls short
- Best practices for turning insights into action across merchandising
- How retailers and their external partners collaborate to connect insights with execution
- A practical blueprint for faster, smarter, and more confident assortment decision-making
Who Should Attend
- Chief Merchandising Officers
- Merchandising Leaders
- Category Managers
- Retail Strategy Teams
- Insights & Analytics Professionals
Whether you’re leading merchandising, category management, analytics, or retail strategy initiatives, this webcast will provide a practical framework for accelerating assortment decision-making and driving greater impact from your data investments.
