The $47 Billion Blind Spot: What Beauty Brands Don’t Know About Their Amazon Business

What You Can Expect

If you’re only measuring Amazon 1P, you’re not seeing most of what’s actually happening to your brand on Amazon. 

Amazon is now the #1 beauty and personal care retailer in the U.S. But 66% of that business flows through third-party sellers, sellers most brands’ current measurement never touches. And 20% of all health and beauty purchases, across every retailer, happen on Amazon 3P alone. 

Amazon’s 3P and 1P are fundamentally different. The fastest-growing, most innovative beauty brands are building on Amazon 3P first. Miss that channel, and you miss where growth actually starts. 

Join NIQ for a live session on what’s actually happening in Amazon’s third-party marketplace, and what to do about it. 

What you’ll walk away with: 

• A total view of Amazon. See what’s really happening across 1P and 3P together, because if you’re missing 3P, you’re missing the majority of the picture. 

• Sharper pricing and portfolio decisions. Learn how to manage price, promotion, and portfolio strategy in a way that actually accounts for 3P dynamics, not around them. 

• Earlier visibility into emerging trends. Amazon 3P is often where new trends surface first. Know how to catch them before they go mainstream. 

• A clearer read on where you’re exposed. Identify which parts of your portfolio are most affected by 3P sellers, so you can defend your share before you lose it.