Report
Consumer Packaged Goods
Empowering CPG Leaders with Data-Driven Insights to Fuel Growth and Innovation
For more than a century, NIQ has been at the forefront of consumer data and insights, providing the CPG industry with the most comprehensive view of market trends and performance.
Our extensive experience and cutting-edge technology enable you to anticipate changes in consumer behavior, optimize product portfolios, and drive sustainable growth. With NIQ, you gain unparalleled access to retail and consumer data, allowing you to make informed decisions that put your business ahead of the competition.
NIQ’s best-in-class data can help you
- Maximize your market share across channels and categories
- Stay ahead of emerging CPG industry trends that shape consumer preferences and impact your brand.
- Optimize pricing and promotional strategies to stay competitive.
- Understand your category’s future growth potential and investment opportunities.
- Track your competitors’ performance and identify gaps in the market.
Beverage Alcohol
Harness the power of real-time consumer insights to outpace the competition in the dynamic Beverage and Alcohol market.
Pet Care
Understand the evolving pet care market and ensure your brand stays relevant in an increasingly competitive landscape.
Beauty & Personal Care
Stay ahead of beauty trends and capture your share of the fast-moving beauty and personal care industry.
Packaging
Discover cutting-edge packaging design trends and insights to enhance your retail sales and innovation strategy. NielsenIQ’s data helps you gain the Full ViewTM of sales measurement and consumer behavior to maximize innovation and growth.
Why NIQ?
30,000 clients
NIQ serves tens of thousands of clients across more than 100 countries.
100+ years
NIQ has provided CPG insights on consumers for over a century, ensuring CPG companies have the data they need to thrive.
95 markets
NIQ’s data spans nearly 100 markets globally, offering a comprehensive view of consumer behavior.
95% of Fortune 500 companies
The world’s top brands trust NIQ to drive growth and innovation.
177 million products
NIQ covers more than 175 million products across more than 21 million stores worldwide.
Nearly 2,000 categories
NIQ’s global coverage follows more than 2.48 trillion transactions across thousands of categories every week.
Case Study
Find out how L’Oreal partnered with NIQ to drive ecommerce growth through understanding consumer behaviour
Case Study
Explore how Golden Monkey, China’s leading confectionary brand built a new product line using NIQ data to generate over $1m in new revenue
Report
Mid-Year Consumer Outlook: Guide to 2025
Consumer intelligence reveals pathways to growth for manufacturers and retailers—now, in 2025, and beyond
Report
Spend Z Gen Z Changes Everything
Read on to learn more and to download the report.
Featured Product
Retail Measurement Services (RMS)
Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.
Featured Product
NielsenIQ Omnisales
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.
Meet the team
Craig Houliston
Market Consulting and Insights Lead, Global Customer Success Insights
Market Consulting and Insights Lead, Global Customer Success Insights
Craig began his career in 2008 in the UK and has spent 13 years in Asia. He spent 7 years in China managing NIQ relationships and 6 years focused on regional analytics. Passionate about DEI, he’s a Fellow of the NVPC, holds a degree from Aston, completed Oxford’s AI Program, and is based in Singapore.
Phil Tate
Managing Director Global Clients
Managing Director Global Clients
Phil has over 22 years of working at C-Suite level in major FMCG businesses. Phil has a passion for working at board level turning insight into tangible strategic recommendations that help our partners grow.
Sherry Frey
Vice President, Total Wellness
Vice President, Total Wellness
Sherry brings over two decades of experience in market research, innovation, and consulting. She leads NielsenIQ’s Total Wellness team, offering insights and strategies across CPG, fresh, and wellness industries. A sought-after speaker and media resource, Sherry advocates for consumer and environmental health.
Katrina Bishop
Thought Leadership Activation (UK)
Thought Leadership Activation (UK)
Katrina Bishop shapes the FMCG agenda, including the annual ‘UK State of the Nation’ presentation. With 20 years of experience, she supports local and global clients, contributes to NIQ’s Thought Leadership program, and frequently shares insights across media outlets like The Grocer and BBC.
Steve Zurek
Vice President , Thought Leadership
Vice President , Thought Leadership
Steve Zurek is a CPG industry veteran with 32 years of experience in sales and category development, having worked for PepsiCo, Procter and Gamble, and GSK Consumer Health prior to joining NielsenIQ. Steve is responsible for thought leadership, focusing on the future of CPG, and integrating a client-side perspective into the NIQ
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