Analysis
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Small & Medium Business
Providing SMBs around the world access to the Full View™ of the market, the consumer, and the competition.
With reliable data, challenger brands in today’s market can gain practical, actionable insights to get ahead—not only of the competition, but also of the constantly changing market landscape and consumer preferences. From pricing and distribution to category updates, NIQ’s data can equip your business to make informed decisions that will drive growth and sustainability.
Our small and medium business market research is powered by the most complete data and advanced technology to help SMBs discover how to maximize opportunities, curb challenges, and access your business’ full growth potential.
With NIQ’s best-in-class market research, you can:
- Achieve category understanding by gaining timely insights into trends, changes, and opportunities.
- Optimize distribution by identifying the channels that work for your brand.
- Price effectively by understanding how different price points and structures can affect demand.
- Innovate intelligently by discovering the ideal changes that align with consumer demands, market trends, and your brand’s strategic vision.
- Benchmark for success to get ahead of your competition’s performance.
98%
of data-driven SMBs contribute their success to insights from market research
NIQ Inside Look Survey 2024
51%
of consumers find small brands to be more authentic and trustworthy than others
NIQ Balanced Act Survey 2022
22%
of the global FMCG market value comes from small and medium-sized businesses
NIQ QBN Report, Q2 2024
Case Study
Explore how Golden Monkey, China’s leading confectrionary brand built a new product line using NIQ data to generate over $1m in new revenue
Education
Five Ws and one H to mastering your category
Report
Mastering the FMCG market: A comprehensive guide for SMB success in 2024
From purchasing power to skincare knowledge, Asian Americans hold strong influence in the beauty space. In fact, they spend 18% more per year than the average buyer.
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NIQ Discover
Industry-leading data paired with an intuitive, AI-powered experience to drive growth.
Meet the team
Dzung Nguyen
Managing Director, Asia Pacific, Small and Medium Business
Managing Director, Asia Pacific, Small and Medium Business
Dzung’s focus is to empower small and medium businesses in Asia Pacific with the market insights they need to thrive. This mission is driven by expertise in retail measurement, honed through leading both the Retail Measurement and Retailer Services business units.
Claudio Fernando Arrighi Czarnobai
Small and Medium Business & Global Services Sales Leader, Latin America
Claudio Fernando Arrighi Czarnobai
Claudio Czarnobai has been working at Nielsen / NielsenIQ since 2005, where he has held various roles, such as Industry Leader for Beverages and Tobacco at Nielsen Chile, Sales Strategy Leader for the Retail Intelligence Business Unit in Latin America, Product and Innovation Leader, among other positions.
Francis Parisien
Senior Vice President Sales, Small and Medium Business, Canada
Senior Vice President Sales, Small and Medium Business, Canada
With over 20 years at NielsenIQ, Francis Parisien focuses on market and consumer insights for diverse organizations and is committed to fostering partnerships in the FMCG sector, as he steers NielsenIQ’s Canadian initiatives with expertise and vision.
Miranda Ballard
West Europe Sales Director, Small and Medium Business & Global Snapshots
West Europe Sales Director, Small and Medium Business & Global Snapshots
After owning her own food business for nine years in the UK, Miranda now runs the West Europe SMB business for NielsenIQ.
Fauz Jamal
Eastern Europe Middle East & Africa Executive Director, Small and Medium Business & Global Snapshots
With over 17 years of experience creating and managing high performance teams across business development, business analysis and corporate strategy, Fauz is currently leading our business development vertical for Eastern Europe, Middle East & Africa region.
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