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Driving growth for small and medium Canadian brands through valuable data and insights
Growing economies depend on successful entrepreneurship. NielsenIQ data and insights help entrepreneurs keep track of market share, stay on top of market trends, and make strategic plans. Understanding your customers, competitors, and your market is key to your growth.
NIQ Canada can answer
your market research questions
What is the market trend in my category?
Is my product bringing in new buyers?
Are my products priced correctly?
Where does my innovation fit in my strategy?
NIQ supports your business with:
1
Agile solutions
Designed for entrepreneurs, small and medium businesses – designed to give you the power and freedom with data
2
Affordable
pricing
Deliverables via our easy-to-use reports and solutions, providing actionable insights to grow your business
3
Easy-to-use data
Delivered directly to your inbox, data tables provide the guidance to drive strategic decisions
Webinar On-Demand
Engaging with Consumers in a Multicultural Canada
Did you know that 95.9% of Canada’s population growth since 1957 was from international migration?
This webinar will give you valuable insights to help your brand be authentic and relevant among Canada’s fastest-growing segments.
Webinar On-Demand
2023 Canada Warning Labels Webinar
Over the past 10 years, multiple countries have introduced warning labels on the front of packages of products containing high levels of various nutrients. Canada is next on that list, as the law goes into effect in 2026.
In countries where warning labels have been added, brands have seen a decrease in overall sales attributed to the labelling.
Watch our latest webinar on warning label implications for Canadian brands
SMB Canadian Market Share
Unleash the power of data to reveal new pathways to growth
NIQ Discover is a platform that can help challenger brands like yours uncover meaningful market and consumer insights from one source of truth while reducing costs and time spent managing and analyzing data. It empowers companies of all sizes to make better strategic decisions, identify growth opportunities, and innovate.
1
Competitive edge
Highest quality data with industry-leading coverage and granularity you need to identify patterns and trends and adapt fast to changing market dynamics
2
Better decisions, faster
KPI alerts to monitor business performance, report templates with rich visualizations for quick insights, guided flows and report building for real-time analytics
3
Increased efficiency
Intuitive business intelligence application that empowers the entire organization to visualize all data assets and insights in one place
4
Growth opportunities for everyone
A pathway to growth for large, medium, and emerging brands, all size teams, and casual or power users, at a price that best fits your budget.
Education
Holiday Grocery Outlook 2024: What Consumers Want
Education
Beyond Plant-Based: Trends Reshaping Alternative Milk
Education
Unlocking Potential: How Financial Institutions Can Leverage Global Market Data for Investments and M&A in CPG Brands
Education
Navigating New Markets: Strategies for Emerging CPG Brands
Education
The Complete Guide to CPG Data Analytics 2024
Analysis
The State of Wellness and Better For™ Products
Analysis
Key Plant-Based Market Trends 2024
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Fuel your growth
Contact our local dedicated small to medium business team to see how your business can access market, category and channel data.