Driving growth for small and medium Canadian brands through valuable data and insights
Growing economies depend on successful entrepreneurship. NielsenIQ data and insights help entrepreneurs keep track of market share, stay on top of market trends, and make strategic plans. Understanding your customers, competitors, and your market is key to your growth.
NIQ Canada can answer
your market research questions
What is the market trend in my category?
Is my product bringing in new buyers?
Are my products priced correctly?
Where does my innovation fit in my strategy?
NIQ supports your business with:
Designed for entrepreneurs, small and medium businesses – designed to give you the power and freedom with data
Deliverables via our easy-to-use reports and solutions, providing actionable insights to grow your business
Delivered directly to your inbox, data tables provide the guidance to drive strategic decisions
Engaging with Consumers in a Multicultural Canada
Did you know that 95.9% of Canada’s population growth since 1957 was from international migration?
This webinar will give you valuable insights to help your brand be authentic and relevant among Canada’s fastest-growing segments.
2023 Canada Warning Labels Webinar
Over the past 10 years, multiple countries have introduced warning labels on the front of packages of products containing high levels of various nutrients. Canada is next on that list, as the law goes into effect in 2026.
In countries where warning labels have been added, brands have seen a decrease in overall sales attributed to the labelling.
Watch our latest webinar on warning label implications for Canadian brands
SMB Canadian Market Share
Stay connected with SMB Insights
Sign up to the Data Bytes newsletter by NielsenIQ Canada for more on emerging trends
Fuel your growth
Contact our local dedicated small to medium business team to see how your business can access market, category and channel data.