What’s in the ebook?

Green initiatives aren’t a new phenomenon for consumer brands, but common practices like recyclable packaging have become the baseline for consumers. Shoppers want more from the manufacturers and retailers they’re loyal to, like making a positive impact on the environment and local communities.

Attention to environmental sustainability is now a direct indicator of whether a brand will succeed and sustain loyalty over time. The Long-term Sustainability ebook addresses questions for manufacturers and retailers seeking to meet this consumer need, including:

• How are consumers needs related to health, wellness, and sustainability changing?
• What sustainability actions do consumers expect from manufacturers and retailers?
• What can retailers and manufacturers do today to meet consumers’ evolving sustainability needs?