Regional hard cider brands grow as national brand sales lag
When it comes to hard ciders, U.S. shoppers prefer a local brew. During the 52 weeks ending November 5, 2022, local and regional hard cider sales in the off-premise channel increased by 5.7% compared to the previous year.
Meanwhile, national hard cider brand sales dipped 9.8%, driving total category sales down 2.2% to $536.5 million.
Bright spots for national and local brands include products that advertise sustainable or wellness attributes—a trend we’re seeing across alcohol categories.
Download the infographic to learn more about which hard cider attributes and flavors are trending, where shoppers are buying, and how hard cider sales are trending year over year.
A closer look at hard cider trends
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