The power of product attribution

Today’s shoppers are purposeful, better informed, and looking for the right products to suit their specific needs and wants – and they’re willing to pay for it. 200M shoppers adhere to a diet or health related program, fueling a projected $400B in total health and wellness sales by 2030. 

Health and wellness ingredients

Brands can no longer rely on brand loyalty to sell products. Increased education around what’s on the market is causing a shift as consumers now prioritize health claims, health benefits, and specific ingredients over brand choice. 

What trends are driving consumer choices?

Functional beverages, food as medicine, and vitamins/supplements are the earliest indicators of emerging consumer wellness priorities.  

The NIQ difference

Understanding the market is one thing – but doing so at a granular level can keep your business moving forward during times of change.

NIQ offers a Full View into product attribution with NIQ Product Insight (NPI) characteristics. NPI provides access to unmatched insights to help manufacturers measure the market through claims, certifications, and ingredient-level product attributes:

•  NPI taps into Retail Measurement data to allow companies to identify products that may be affected by the recent food additives ban.
• Understand how consumers consume attributes differently across consumer cohorts / life stages with direct integration into the NielsenIQ Panel
• Find pockets of volumetric growth with direct integration into advanced solutions like Assortment, Pricing, Trade, and Market Structure.
• This is invaluable for ingredient suppliers and manufacturers who need to make informed decisions and thrive in the face of regulatory change.