Analysis
Product Insights
Powered by deep, enriched product attribution data
Reveal new pathways to growth with the most relevant characteristics tied to consumer values, lifestyles, and need states for insight into what matters most to consumers – so you can decide with confidence how to grow more, faster.
Compare your business to your niche competitors, not just the total market with
NIQ Better for Segment™
Better for Segment goes beyond the natural channel, highlighting the roadmap for successful expansion and narrowing your competitive set of category disruptors and differentiated products.
Unlock millions in revenue with product attribution data
Consumers are searching for specific product attributes every time they shop – from keto-friendly snacks, gluten-free beer, biodegradable shampoos to paraben-free makeup, the shopping experience is more personalized than ever. NIQ Product Insights enable you to better understand the needs of today’s discerning consumers to unlock new pathways to growth.
Our Product Insights suite of solutions provide the richest source of product attribution data, sales measurement data, and deep consumer insights to enable you to win in today’s complex market.
Shoppers are sharing what they want. Are you listening?
More than $175 billion is spent a year in the U.S. on health and wellness products, including products that meet individual dietary needs, are free from specific ingredients, follow sustainable practices or align with consumer social responsibility values.
Today’s shoppers are more purposeful, better informed, and are willing to pay more for products that meet their needs. It’s essential to have the right insights into these product attributes, changing consumer habits, and the accelerating market.
Unlock your opportunity
Your shoppers know what they want. With the right solutions, you can follow their wellness journeys and unlock millions in opportunities.
Retail data shouldn’t be overwhelming, hard to find, or a major budget eater. Product Insights is a product suite that gives you actionable data with a few clicks of a button at a price that fits your budget. That’s big data for small businesses!
Use NielsenIQ to grow quickly and sustainably
Experience the new NielsenIQ for small and scaling brands – at a low-cost, low-risk entry.
Deliver the outcomes you need to win in this growing market
Size the market opportunity
Which emerging trends are winning in your category? Who are your competitors in wellness? Take analytics-driven snapshots of your marketplace to inform better decisions.
Understand consumer intent
What are shoppers searching for? What specific attributes are most important for your brand? See why consumers are choosing to buy one brand over another and define actionable search content to optimize the shopping journey.
Maximize product discoverability
Leverage the latest technology to ensure your product attributes are comprehensive and deliver the best shopper experience with targeted merchandising. Complete an attribute audit of your brand.
Optimize innovation strategy
Make data-driven decisions to sustain successful innovation and expand product lines. By gaining insights into the evolving consumer mindset and behavior patterns, you can better invest in growth. Inform your strategic business decisions.
Frequently Asked Questions
- What is NIQ Product Insights and how does it use product attributes?
NIQ Product Insight combines NIQ measurement data with product attributes, such as claims, certifications, ingredients, and nutrients, to show how products are positioned and performing in the market.
- What is a product attribute in Product Insights?
A product attribute is a standardized characteristic that describes a product’s claims, certifications, ingredients, nutrients, or other features. Attributes may be stated on pack or qualified from ingredient and nutrition information.
- How does Product Insights generate actionable product insight?
By linking product attributes to NIQ sales and shopper data, Product Insights helps teams identify growth drivers, competitive gaps, and emerging trends.
- How are product attributes and product insight connected?
Product attributes are the building blocks of Product Insights. They turn detailed product facts into analyses of trends, positioning, assortment, and growth drivers.
- How does AI improve the quality of product insight?
Automation helps apply product attributes consistently and at scale, making product analysis more efficient, standardized, and easier to compare across the market.
- What is the difference between stated and qualified product attributes?
Stated product attributes reflect claims or certifications explicitly shown on product packaging, while qualified product attributes are derived through AI analysis of ingredient statements and nutrition facts to identify attributes products meet but may not state on pack.
- How do product attributes support trend and opportunity analysis?
Product Insights tracks how attributes change over time and links them to sales performance, helping teams spot emerging trends, whitespace, and growth opportunities.
- Where can users access Product Insights and product insight data?
Product Insights is accessed through NIQ Discover and integrated with core measurement solutions such as RMS, Consumer Panels, and Spectra. This ensures product insight remains directly connected to sales and shopper performance data.
- How extensive is the Product Insights attribute library?
Product Insights includes more than 1,000 product attributes across claims, ingredients, certifications, nutrients, diets, sustainability, and functional benefits, covering total store and multiple verticals.
- Why combine product insight with product attributes for decision-making?
Combining product attributes with product insight helps teams understand both what is selling and why, supporting better decisions on assortment, innovation, positioning, and competitive strategy.