Bars have a bright future if they can embrace big trends in ‘glocalisation’, moderation and social media an exclusive new report from CGA by NIQ and SIP by Pernod Ricard reveals.
‘Bars in 2035: Insights from the Leaders’ is based on the views of nine of the world’s most celebrated, experienced and influential bar leaders, captured at a special roundtable in Madrid as part of celebrations around the World’s 50 Best Bars. Hosted by CGA and SIP, it provided expert perspectives on the state of play in the world’s bars in 2025, plus forecasts for the opportunities and challenges to come in the next decade.
Download the new report for more information.

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