GfK Media Measurement is now NIQ
Commentary
Best practices and key developments in Audio Measurement
08 July 2026, < 1 mins read
2026 marks 25 years since we developed the audience measurement industry’s first electronic measurement for radio – the GfK Telecontrol Mediawatch. So we were pleased EGTA,invited us to contribute to their latest insight report that presents an independent overview of best practice and key developments in Radio and Audience measurement across Europe.
egta is the international trade body of multiplatform TV and audio businesses, representing 180 members in over 40 markets. The 2026 report presents a snapshot of the range of methodologies and approaches being used to measure and report both listening behaviours and audio medias performance and value in different countries.
GfK an NIQ Company is proud to operate a number of such services, many featuring pioneering approaches leveraging our Audio360 capabilities and experience in hybrid methodologies.
