Education

What’s happening with wheat ale beer in the US?

Education

What’s happening with wheat ale beer in the US?


  • U.S. consumers are opting for fruit-forward wheat ales and leaving the rest behind the bar, according to the latest NIQ data.   
  • Download the infographic to learn more about what’s happening in the world of wheat ales.

Some top wheat ale brands show growth 

Wheat ale beer sales declined steadily over the past two years in the off-premise channel —during the 52 weeks ending October 8, 2022 sales dipped 4.1% to $663.1 million.  

Tropical wheat ales had the third-highest sales numbers during this time period, and the highest growth among the top selling wheat ale flavors.  

Download the infographic to see how the top wheat ale flavors are performing, where shoppers are buying, and how wheat ale sales are trending year over year.     

A closer look wheat ale beer trends


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