The Most Expansive Pet Industry Coverage of Market and Consumer Insights - NIQ

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Education

The Most Expansive Pet Industry Coverage of Market and Consumer Insights

Announcing our new Total US Pet Retail Plus channel, which combines conventional, specialty pet, and online retailers covered in one single pet channel.

Education

The Most Expansive Pet Industry Coverage of Market and Consumer Insights

Announcing our new Total US Pet Retail Plus channel, which combines conventional, specialty pet, and online retailers covered in one single pet channel.


  • The Pet industry has evolved into a true hybrid / omni marketplace where you need the Full View of Shoppers​
  • NIQ is expanding coverage of our pet care channel to combine conventional, specialty pet, and online retailer coverage into one holistic view ​
  • Discover the latest insights through NIQ’s combined Online and in-store channel to strengthen you pet care strategy and win over consumers

Unmatched coverage across all pet product categories

From understanding pet consumer intent to discovering the best opportunities for innovation, NIQ is building on our pet care insights to help retailers and manufacturers stay ahead in today’s market. Dive deeper into the pet care industry with weekly data updates, item-level measurement, and pet-specific product insights to help you elevate your pet retail strategy. 

With our new Total US Pet Retail Plus Channel, know exactly what products and motivators are driving the purchase decisions of pet owners today and be sure you’re the #1 choice.

Whether you are a pet product manufacturer or retailer, our channel provides you with the insights you need to:

Analyze temporary price reductions (TPR) in an omni environment

Velocity – how fast are products moving off the shelf

Measure market share by category and retailer

And More!


NIQ Pet Channel Definitions

Combines conventional retailers (xAOC), pet specialty retailers, farm and feed, neighborhood pet, online and pureplay e-commerce retails into one single channel.




“The launch of NIQ’s Total US Pet Retail Plus Channel is a game-changer
for the CPG industry. This comprehensive channel offers a full view of the pet
market, covering in-store and online sales across pet consumables and supplies.
It will empower manugacturers and retails with critical insights, enabling innovation and
understanding pet owners’ evolving needs.”
– Raha Alavi, SVP Retail and Pet Vertical Leader