Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps
Learn how updated geodata helps uncover regional potential and enable better location-based decisions across Europe
European markets are diverse and constantly evolving. Regional purchasing power, demographic developments and changing administrative structures all influence business opportunities at local level. To make informed decisions, organizations need reliable and up-to-date location intelligence.
Join our webinar on November 3 and discover the new Europe Edition 2026/2027, featuring the latest purchasing power data and updated digital maps for countries across Europe. Learn how regional market potential varies across the continent and how high-quality geodata can support smarter decisions in sales, expansion, retail, and business analytics.
In the live webinar, we will present the newest purchasing power figures, highlight important updates to postal and administrative boundaries, and provide practical insights into how these datasets can be used. Whether you are assessing market opportunities, optimizing sales territories or evaluating new locations, the Europe Edition 2026/2027 provides a reliable foundation for understanding Europe’s regional markets.
📅 Date: November 3, 2026
⏰ Time: 11:00-11:30 am CET
What you’ll learn
- Purchasing power 2026:
Gain insights into the latest purchasing power data across Europe and discover how regional differences can help identify market potential and support strategic decision-making. - Digital maps:
Learn about updates to European postal and administrative boundaries, quality aspects and the latest developments within our digital map portfolio. - Practical applications:
See how purchasing power and geodata can be applied to market analysis and for other location-based decisions.
Register now and get exclusive insights into the new Europe Edition 2026/2027.
Speakers
Carsten Buchart
+49 911 395 2625
carsten.buchart@nielseniq.com
Oliver Pape
+49 911 395 4925
oliver.pape@nielseniq.com
NIQ Market Data
NIQ market data provides regionalized information on consumers, retail, and commercial sectors across a wide range of markets, helping you objectively assess your markets, revenues, and locations — down to granular levels such as postal codes, municipalities, or even street segments.
