From Data to Decisions: Mapping Consumer Potential Worldwide
How can consumer potential be accurately analyzed and compared across international markets? In this webinar, we provide a concise introduction to our international market datasets, primarily focusing on Retail Purchasing Power for Product Lines and Age Groups.
You will learn how this data uncovers insights into consumer demand, spending capacity, and demographic structures across different geographies. Through practical use cases, we will demonstrate how NIQ Geomarketing data supports data-driven decision-making in an international context – from market assessment and location analysis to strategic planning.
📅 Date: June 11, 2026
⏰ Time: 11:00–11:30 AM CEST
What you will learn:
- An overview of NIQ’s international geomarketing datasets on purchasing power and demographics
- How to interpret consumer potential by product line and age group
- Practical use cases for international market analysis
- How these insights enhance strategic and operational decision-making
This webinar is designed for professionals in market intelligence, strategy, sales, marketing, and location planning who are looking to evaluate international markets using robust, data-driven insights.
We look forward to your participation!
Speaker:
Oliver Pape
+49 911 395 4925
oliver.pape@nielseniq.com
Market data
NIQ market data offer regionalized information on end consumers, trade and commerce for a wide range of markets and help you to objectively assess your markets, sales and locations. For this purpose, we calculate all data for regions such as districts, postcode areas, municipalities or street sections. This increases the validity of your analyses, the certainty of sales optimization and the objectivity of location analyses.
