• Solutions
  • Industries
  • Partner Network
  • Insights
  • AI at NIQ
  • Careers
  • About
  • Choose Language

    Select your preferred language

    English Español Deutsch Français Italiano 普通话 Português Pусский 日本語
  • Contact Us
  • Solutions
    NIQ Solutions that helps client understand what's happening, why, what to do next
    Solutions Overview Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation Connected Content
  • Technology
    The data and AI platform that powers workflows across your business
    Technology Overview AI at NIQ
    Trusted AI for a new era of commerce
    Platforms
    Where intelligence becomes action
    Data and Connectivity
    The data foundation behind every decision
  • See all industries Consumer Packaged Goods Beauty Beverage Alcohol Packaging Pet Digital Commerce
  • Financial Services Public Sector Media Retail Small & Medium Business Technology & Durables
Explore Our Success Stories
  • Become an NIQ Partner Find a Partner
  • Featured Insights
    CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
  • Key Topics
    Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness
  • Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG See all insights
The IQ Brief Newsletter: Sign up now
  • Artificial Intelligence
  • Programs
    Early Careers NIQ University
  • Life at NIQ
    Our Principles Our Stories
  • Our Teams
  • All Locations India Work with us
Search All Jobs
  • Who we are Company News Corporate Citizenship Diversity, Equity & Inclusion Events Investor Relations Leadership Media Center
See how we deliver the Full View
  • Solutions
  • Industries
  • Partner Network
  • Insights
  • AI at NIQ
  • Careers
  • About
  • Solutions
    NIQ Solutions that helps client understand what's happening, why, what to do next
    Solutions Overview Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation Connected Content
  • Technology
    The data and AI platform that powers workflows across your business
    Technology Overview AI at NIQ
    Trusted AI for a new era of commerce
    Platforms
    Where intelligence becomes action
    Data and Connectivity
    The data foundation behind every decision
  • See all industries Consumer Packaged Goods Beauty Beverage Alcohol Packaging Pet Digital Commerce
  • Financial Services Public Sector Media Retail Small & Medium Business Technology & Durables
Explore Our Success Stories
  • Become an NIQ Partner Find a Partner
  • Featured Insights
    CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
  • Key Topics
    Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness
  • Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG See all insights
The IQ Brief Newsletter: Sign up now
  • Artificial Intelligence
  • Programs
    Early Careers NIQ University
  • Life at NIQ
    Our Principles Our Stories
  • Our Teams
  • All Locations India Work with us
Search All Jobs
  • Who we are Company News Corporate Citizenship Diversity, Equity & Inclusion Events Investor Relations Leadership Media Center
See how we deliver the Full View
  • Login
  • English
  • Contact Us

    Select your preferred language

    English Español Deutsch Français Italiano 普通话 Português Pусский 日本語

    How can we help you?

    Hero image for Data 101
    Infographic

    Data 101

    10 September 2018 [x] mins read
    Infographic
    Data 101
    10 September 2018 [x] mins read

    Print
    Share

    Data 101

    Data 101

    Every day you work hard to build momentum for your brand. You’re constantly keeping tabs on the state of your consumer packaged goods sales, monitoring how much product you have in stock, and looking for new ways to reach your target audiences. But do you know how your competitors are faring in the market?

    To truly monitor the competition, it’s important to first make sure that you’re speaking their language. A good place to start is by learning more about the size, structure, and growth of your category, and to dig into key industry benchmarks like all commodity volume (ACV). Here’s an easy-to-read infographic on the 101s of fast-moving consumer goods (FMCG) data.

    Fill out the form below to get a copy of our FMCG data 101 infographic.

    Fill out the form below to get a copy of our FMCG data 101 infographic.

    At NielsenIQ, we have the data you need to help propel your business forward and stay on top of the trends—whether you’re just starting out or defending your space on the shelf. Now you can uncover unmet retailer needs to find a win-win for you and your retail partners. Learn how NielsenIQ’s affordable and easy-to-use reports can fuel your growth. Contact Us.

    Related content
    Hero image for Data 101
    Report
    Smart Beauty Starts Here
    12 June 2026
    NielsenIQ experts share insights on the global e-commerce landscape
    Report
    NIQ Seasonal Audiences: Methodology
    12 June 2026
    group of people drinking
    Analysis
    No/Low Alcohol Drinks in Canada: Moving Beyond “Dry Month” Occasions
    11 June 2026
    indian beauty
    Report
    Beauty Decoded: KSA Edition 2026
    11 June 2026
    Also of Interest
    • Infographic: How to use data to conduct a...
    • Mainstage Speakers
    • Consumer 360 Agenda
    Insights
    • The IQ Brief newsletter: Sign up now Featured Insights
      CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
      Key Topics
      Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG
    Solutions
    • Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation Product Finder
    Partner Network
    • Become an NIQ partner Find a partner
    Industries
    • Consumer Packaged Goods Beauty BevAl Packaging Pet Financial Services Media Public Sector Retail Small & Medium Business Technology & Durables Explore Our Success Stories
    About
    • Company News Contact Us Corporate Citizenship Diversity, Equity & Inclusion Events Investor Relations Leadership Media center NIQ Ethics Hotline
    Careers
    • Careers Locations Early Careers NIQ University Our Principles Corporate Citizenship Our Stories
    • Terms & Conditions
    • Privacy Notice
    • Your Privacy Rights
    • Cookie Notice
    • Your Cookie Choices
    • NIQ in your country
    • Responsible Disclosure

    © 2026 Nielsen Consumer LLC. All Rights Reserved.

    • Terms & Conditions
    • Privacy Notice
    • Your Privacy Rights
    • Cookie Notice
    • Your Cookie Choices
    • NIQ in your country
    • Responsible Disclosure

    © 2026 Nielsen Consumer LLC. All Rights Reserved.

    This page does not exist in [x], feel free to read the page you are currently on or go to the [x] homepage.

    Go to home Go to English Page