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    Data 101

    10 September 2018 [x] mins read
    Infographic

    Data 101

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    Data 101

    Every day you work hard to build momentum for your brand. You’re constantly keeping tabs on the state of your consumer packaged goods sales, monitoring how much product you have in stock, and looking for new ways to reach your target audiences. But do you know how your competitors are faring in the market?

    To truly monitor the competition, it’s important to first make sure that you’re speaking their language. A good place to start is by learning more about the size, structure, and growth of your category, and to dig into key industry benchmarks like all commodity volume (ACV). Here’s an easy-to-read infographic on the 101s of fast-moving consumer goods (FMCG) data.

    Fill out the form below to get a copy of our FMCG data 101 infographic.

    Fill out the form below to get a copy of our FMCG data 101 infographic.

    At NielsenIQ, we have the data you need to help propel your business forward and stay on top of the trends—whether you’re just starting out or defending your space on the shelf. Now you can uncover unmet retailer needs to find a win-win for you and your retail partners. Learn how NielsenIQ’s affordable and easy-to-use reports can fuel your growth. Contact Us.

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    Insights

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    What we do

    • Assortment and Merchandising Consumer and shopper insights Market performance measurement Marketing, media and personalized offers Operations and supply chain BASES product offer management Revenue growth management Route-to-market

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