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Infographic

Pet food shoppers are the ultimate omnishoppers—are you prepared? 

[x] mins read
Infographic

Pet food shoppers are the ultimate omnishoppers—are you prepared? 

[x] mins read
Marketing & Trade
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Pet Care Pet Food & Treats Pet Supplies Omnishopper

Today, every shopper is an omnishopper, but this is especially true with pet food shoppers.  

Since March 2020, there has been a steady shift in favor of purchasing pet products online rather than in store. Combined with the simultaneous mass-adoption1 of pets during the pandemic  and you have the perfect opportunity to position your pet products online to capture new and existing customers.  

Now that it’s 2022, are pet food shoppers going back in-store, continuing to buy online, or both? 

Omnishopping is here to stay, are you prepared? 

The pet food shopper is the ultimate omnishopper. With the ever-changing landscape of pet products on the market, pet food shoppers are doing more research before they buy. Not only are they searching for the best price, but they are also placing a high value on the most convenient ways to get quality products for their pets. Checkout the infographic below to see how pet food shoppers are shopped pre-Covid and today. 

Person optimizing their performance

Prepare for omnichannel shoppers

In order to make confident, strategic decisions, you need to understand exactly how and where shoppers are purchasing yours and you competitors’ products. 

Let’s discuss

Sources: 

1. McCluskey, Megan. “Rescue Animals Are Time’s 2020 Pet of the Year.” Time, Time, 9 Dec. 2020, https://time.com/5912616/pet-of-the-year-2020-rescue-animals/. 

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