Map of the Month: Retail Turnover, Europe 2025

Our Geomarketing Map of the Month for July shows the retail turnover growth rate in 31 European countries in 2025.

In 2025, retail turnover growth in the European Union continued to slow compared to the previous year, reaching 2.1 percent. The strongest gains were seen in Northern and Eastern European countries, with Norway leading at 13.1 percent, followed by Lithuania (+10.0 percent), Sweden (+8.9 percent), Bulgaria (+8.2 percent), and Slovakia (+8.0 percent).

By contrast, many large Western European markets remained subdued. Among the 31 countries considered by the study, Germany, Belgium, Italy, and Switzerland recorded only modest growth, while retail turnover in the United Kingdom even declined by 0.6 percent.

Download the map in high-resolution JPG format…

Further insights into the development and situation of the European retail sector can be found in our free study “European retail in 2025 and 2026”, which will be published at the end of August. Until then, you can download last year’s study here.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ Geomarketing”.

Further insights into NIQ Geomarketing’s market data offering can be found here.