Leveraging the Power of New Digital Shelf Analytics to stand out in Ecommerce


Leveraging the Power of New Digital Shelf Analytics to stand out in Ecommerce

Every brand knows that mastering eCommerce is essential to drive growth or even to survive. For CPG manufacturers, the competition is fierce and the marketing complex with the online shopping experience being location-based. Watch this ondemand webinar where we talk with PepsiCo about the power of digital shelf analytics 

What will you learn from this webinar?

Americans are increasingly ordering their groceries online – and winning on the digital shelf has become critical in maximizing e-commerce sales for CPG brands. With online grocery orders being fulfilled by the nearest brick-and-mortar store, the levers that optimize sales vary by each individual e-retailer location.  

  • How do brands stand out on the digital shelf?   
  • What is their share of voice in the category?   
  • Where do they rank in search results?   

NIQ Digital Shelf Analytics is the industry’s only tool that provides e-retailer specific insights that enable e-commerce leaders to monitor and make the right adjustments seamlessly and at scale; from optimizing discoverability to increasing marketing ROI.

Watch this AdWeek webinar where we talk with PepsiCo about the power of digital shelf analytics and how to get ahead of your competition. 

Stand Out in an Age of Increasing Ecommerce Complexity: Leverage the Power of New Digital Shelf Analytics

Expert Panel Speakers

Devdutt Chauhan

Director, Ecommerce Customer & Sales Tech at PepsiCo

Dev is the eCommerce Lead for Omnichannel Convenience, Drug & Dollar channel for both PepsiCo and is responsible for developing eCommerce business for Strategic partners in Convenience & Drug channel while building Centre of Excellence for eConvenience. He also leads our eComm Data & Tech commercialization and has shaped the Strategy and Execution for key Technology solutions within eCommerce Marketing & Sales domain.

Dev has been with PepsiCo for almost 10 years now and has spent 7 years leading various eCommerce customers and channels across multiple Geographies. Prior to this Dev was leading Commercial Strategy by working with senior executives and handling critical projects within eComm including Omnichannel migration, New Business models, Marketplace strategy and Sales Tech integration. Dev has held various roles with increasing leadership across our key Omnichannel customers, Pure Play customers and emerging customers across US, India and Middle East.

Dev has a BS in Electronics & Communication Engineering from NIT (India) & MBA in Marketing from Symbiosis (India). Dev currently resides in Dallas with his wife Swati and 1year old son Siddharth and loves to travel and try different food cuisines when he can. He is a sports enthusiast and an avid soccer/cricket fan.

Salim Bachatene

Global VP of Sales at Data Impact by NielsenIQ

Salim Bachatene has deep international experience developing businesses through innovation and results-oriented leadership. He has successfully guided teams in the UK, France and Belgium in the finance and CPG sectors. As Global VP of Sales at Data Impact by NielsenIQ, his insight and passion have been pivotal in an expanding client roster and double-digit growth. Salim equips his teams to combine data-driven insights with strategic perspectives that offer true value to clients. 

NielsenIQ Digital Shelf Analytics

Optimize CPG ecommerce with our NEW AI-led Digital Shelf Analytics. Move beyond monitoring ecommerce to taking actions that boost performance.

Schedule a demo to get a FREE competitive analysis for your product.