Video: Sejal Patel's Odyssey in Building Plantkos, a Trailblazing Brand

Manufacturing

On this installment of NIQ’s Founder’s Series, Tara James Taylor, SVP, Global Beauty Vertical, is joined by Sejal Patel, the Founder of Plantkos, a pharmacist-developed, clinically tested, Ayurvedic inspired skincare brand.

Sejal’s journey began 11 years ago when her daughter was diagnosed with a skin condition called pigmentary mosaicism. Unable to find suitable products for her daughter, Sejal, as a pharmacist, started researching and developing her own formulations using safe and effective ingredients. Six years ago, she faced her own skin issues and realized there was a lack of effective products in the market. This motivated her to dive deeper into formulating solutions for various skin concerns.

Innovating Beauty: Sejal Patel’s Journey from Mother’s Love to Pharmacist-Backed Formulations

Hear from Sejal about the many challenges she faced along the way including in finding the right lab to scale her formulations, issues she had with packaging, supply chain difficulties, and more. Plus her views on the importance of having great partners to navigate these challenges.

Sejal’s unique approach to formulation involves combining her background as a pharmacist with her heritage of Indian and Arabic herbs. She created a proprietary phyto-medicinal complex for each of her products, focusing on improving hydration, calming irritation, and addressing hyperpigmentation. She ensures that her formulations are clinically tested, working with a lab in the UK that grows human skin and allows for molecular-level testing to assess the efficacy of her products.

Despite the challenges, Sejal’s passion, tenacity, and dedication to developing safe and effective products have propelled Plantkos forward. She continues to research and innovate, with plans to introduce new products that meet the same high standards.