Founders Series

Insightful conversations with Founders of innovative CPG brands on the path to growth

Our new video series will dive into the many aspects of launching a CPG brand. From perfecting the product to securing your first meeting with retailers, from getting on a shelf to gaining market share, each episode will shine a light on the challenges and successes of different start-up CPG brands.    

Friendy Founder, Craig Dubitsky

In the latest installment of NIQ’s Founders series, serial entrepreneur, brand builder and founder of Hello products, Craig Dubitsky, shares his experience growing CPG brands and the lessons he learned along the way.


In this installment of the Founders Series, Bolero’s founding partner, Gilberto Rodriguez, discusses the challenges they faced talking to retailers when they were the “new kid in town” and how they got their big break with Walmart.

If you are a CPG Founder interested in being featured on an upcoming episode contact us today.

Sign up for a free Byzzer Account

Sign up for an account to get 3 free reports including category and brand trends, top 10 lists, and competitor comparison as well as a weekly email alert for your category and brand on pricing, market share, or market performance. 

Big data for small business

Round out your CPG business with Connect Express Go. This easy-to-use app connects the entire organization, from category management to sales. It enables you to analyze and visualize data so that you can identify what to do to sell more – without big budgets or teams of analysts.