NielsenIQ SMB

Founders Series

Insightful conversations with Founders of innovative CPG brands on the path to growth

Our new video series will dive into the many aspects of launching a CPG brand. From perfecting the product to securing your first meeting with retailers, from getting on a shelf to gaining market share, each episode will shine a light on the challenges and successes of different start-up CPG brands.    

Episode 7: Tribucha

In this episode of NielsenIQ’s Founders series, learn how Tribucha Co-Founder Adrian Larrea used data, agility, and a quality product to fill a niche and grow.

Episode 6: Shameless Pets

In the late installment of NielsenIQ’s Founders series, Shameless Pets Co-Founder James Bello shares how he went from working as a retail buyer of a major corporation to co-founding a pet care brand focused on upcycling and eliminating human food waste.

Episode 5: Athletic Brewing

In the latest installment of NielsenIQ’s Founders series, learn from Athletic Brewing Co-Founder Bill Shufelt how they went from brewing in an empty warehouse to national distribution in a once dormant category. 

Episode 4: Serenity Kids

In this episode of the Founders Series, Andrew Criezis, NielsenIQ SVP and General Manager speaks with Joe and Serenity Carr, Co-Founders of Serenity Kids. With a noble mission to make children healthier with nutrient-dense foods that taste great, Joe & Serenity share their exciting growth journey, making Serenity Kids one of the best-selling baby foods in the marketplace today.

Episode 3: Mid-Day Squares

In this episode of the Founders Series, Andrew Criezis, NielsenIQ SVP and General Manager speaks with Jake Karls, Co-Founder of Mid-Day Squares. Jake shares the story of launching a CPG brand while simultaneously creating a reality show on entrepreneurship, showing “the good, the bad, and the ugly” of starting a brand.

Episode 2: Joy Milk Tea

In this episode of the Founders Series, Andrew Criezis, NielsenIQ SVP, and General Manager, speaks with Maxwell Blessen, Founder of Joy Milk Tea. Maxwell was an avid coffee drinker looking for an alternative caffeinated drink to get him through the day. He had a passion for milk tea and couldn’t find the product he wanted in the marketplace, so he looked to fill that gap, and Joy Milk Tea was born.

Episode 1: Binnie Butter

In this inaugural episode of the Founders Series, Andrew Criezis, NielsenIQ SVP and General Manager speaks with Lindsay Binnie Founder of Binnie Butter. Lindsay launched her alternative nut butter to provide healthier snack options for her family. Her entrepreneurial spirit kicked in and took her to farmers markets and craft shows across Colorado where Binnie Butter took off.

If you are a CPG Founder interested in being featured on an upcoming episode contact us today.

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