Craig Dubitsky’s fresh perspectives and understanding of data drive major growth

NIQ’s Founders Series shares stories from entrepreneurs who launched successful CPG brands and the lessons we can learn from their journeys. In this video, NIQ’s Steve Saul talks with serial entrepreneur, brand builder, and founder of hello products Craig Dubitsky about his experience growing CPG brands and the many lessons he learned along the way.

From the start, Craig has approached CPG products and brands from a shopper-first perspective. With a modern approach to product marketing and packaging paired with a focus on insights and data, he’s helped build brands into major powerhouses. But, that doesn’t mean it was always easy to get retailers on board.

Learn how Craig has taken a unique approach to positioning products and brands with the people they sell to and why it matters for emerging and growth CPG brands.